Running a story giveaway on Instagram Stories is one of the most effective ways to boost engagement with your audience. Take advantage of the immediacy and visibility of Instagram Stories, you can quickly capture attention in a dynamic way. A giveaway in Instagram Stories creates a sense of urgency, motivating users to participate instantly, which in turn increases engagement.
Moreover, an Instagram story giveaway broadens your reach, as story mentions from participants help your brand reach a wider audience through their shared stories. This makes a story giveaway not only a powerful engagement tool, but also a great way to increase your brand's visibility on Instagram Stories.