An opinion survey allows you to get to know your users and customers better. Find out what their preferences and consumption habits are. You can access real-time data. Segment the information collected by creating user profiles, based on their tastes, opinions, or consumption habits. Take full advantage with regard to launching future advertising campaigns, new products or services, etc.
You can reward all participants for taking part with a prize draw, and take full advantage to offer rewards such as discount coupons, depending on the answers given.